Toys R Us now sells esports merch (in Denmark)

Toys R Us has had a tough few years – to say the least – however the model nonetheless has a maintain in sure areas worldwide. One of these areas is Denmark, and the Danish shops have expanded into a brand new type of merchandise – esports. You can now seize an array of things from the toy retailer emblazoned with the brand of CS:GO crew Astralis.

You can discover a unfold of t-shirts, jerseys, hats, pillows, seaside towels, sleeping luggage, and hats branded with the Danish crew’s brand – and solely that brand. There aren’t any others to be discovered, although given Astralis’s latest success perhaps there doesn’t should be another choice.

A photograph from a Danish fan hit Reddit in the present day, showcasing the show sandwiched between various branded Lego units and Disney-themed get together provides – simply as you’d anticipate should you’ve been to a Toys R Us prior to now decade.

Chances are that you simply haven’t been to a Toys R Us very lately, although – no less than not within the US or UK. The firm shut down its final remaining shops this yr after submitting for chapter in 2017, however separate licensees are nonetheless operating shops beneath the Toys R Us identify. Here, that licensee is Top-Toy, which runs Toys R Us shops in Denmark, Norway, Sweden, and Finland.

Top-Toy isn’t the one retailer bringing esports to large field retail within the area, both. Danish electronics retailer Elgiganten sells a considerably broader array of merch, with choices together with Astralis, Ninjas in Pyjamas, and ESL itself – and the corporate additionally has its personal PUBG crew with Elgiganten Gaming.

Maybe European retail is onto one thing with the esports merch factor – in spite of everything, they nonetheless have Toys R Us whereas we don’t.