The Game Awards 2025 is scheduled for November 12, 2025, but attending the ceremony is expensive for both studios and journalists. A 60‑second trailer runs about $450,000, while a three‑minute spot can cost around $1,000,000. Top projects are often granted places by organizer Geoff Keighley.
Developers also shoulder attendance costs: Sandfall Interactive, the studio behind Clair Obscur: Expedition 33, purchased $300 tickets so their team could be present. Other studios report that only a portion of their staff receive complimentary seats, with the remainder forced to pay full price — in some cases as much as $1,000.
Ticket sales open before nominations are revealed. Reporters and fans hoping to attend the Peacock Theater face prices ranging from $58 to $1,000, with substantial variation between seating sections.
Despite the TGA’s prestige, the event’s practices have drawn scrutiny. Many developers tolerate the conditions for the prestige and publicity that nominations bring, but if nothing changes, the show risks becoming accessible only to large, well‑funded studios.
Source: iXBT.games