Nielsen, a worldwide efficiency administration firm, is launching an esports firm. Nielsen Esports will present sponsorship valuation and customized business analysis to esports manufacturers everywhere in the world.
Most of the world’s largest esports make it into our record of the best multiplayer games on PC.
In a press launch citing the large progress in esports over the past 12 months, Nielsen Entertainment’s president Howard Applebaum says “There’s a high demand for reliable, independent measurement of value in esports. We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”
Research performed by Nielsen means that playoff rounds of main esports tournaments to date this 12 months “yielded anywhere from $75,000 to nearly $17 million in sponsorship value.” Other analysis, performed on behalf Counter-Strike: Global Offensive crew Astralis, reveals that Audi, who sponsor the crew, noticed a 1000% return on the cash they invested within the crew through the Eleague Finals and DreamHack Las Vegas earlier this 12 months.
As properly as their persevering with valuation work, Nielsen “has created an esports advisory board of industry stakeholders who will provide insight to help shape the future of esports audience measurement and valuation.” This board comprises representatives from ESL, Activision Blizzard, Twitch, YouTube, ESPN, and FIFA, amongst others.
CEO of ESL North America, Craig Levine, says “we’re excited to partner with Nielsen and other industry leaders to guide the framework to measure esports sponsorships, shape the industry, and help further accelerate the esports industry overall.”
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