Take-Two Interactive “extinguish” the fire from the window of the release of GTA 6

Today has stirred up the world community of fans of the Grand Theft Auto series — in a Network there the “window of release” GTA 6.

Last week Take-Two Interactive held a conference call on the financial report. The attention of fans attracted enormous expenses of the publisher of GTA advertising promotion games. Analyst Jeff Cohen (Jeff Cohen) from the investment firm Stephens tried to explain how, where and why Take-Two increased the budget. In 2023-2024 it is planned to spend 89 million dollars to promote the games.

According to Cohen, the increased budget on advertising, earlier predicted releases of other games from Rockstar Games.

“We’re not exactly sure how to interpret the increase in spending on advertising games, but previously said it would release Red Dead Redemption 2 even before the announcement of the game. Manual Take-Two Interactive very confidently talked about the pipeline (93 games) for the next five years… However, the timing of the release of the next Grand Theft Auto will remain paramount, especially when the stock is closer to historical highs” © Jeff Cohen

The news is not pleasant — to delay the release of GTA 6 until 2024, the year would be unreasonable. Understand that the plans of Rockstar Games and Take-Two Interactive could be impacted by the coronavirus — that would explain the delay in the announcement of the next GTA. Fortunately, the publisher of GTA a few hours ago has released a special statement concerning the interpretation of the cost of advertising games.

“Take-Two Interactive explained to GamesBeat (see source), this ratio of costs is only applies to contracts with third parties. It does not reflect the advertising budget to promote the games internal studios such as Rockstar Games. This means that the window shows the release of Grand Theft Auto VI”.

We hope that the official announcement about the release of GTA 6 will take place this year, but that will solve the developers, we do not know. However, they have already said that in 2022 it is planned to increase profits.