Sega Confirms and Addresses Generative AI Use in New Crazy Taxi Game

Following the exciting reveal of Crazy Taxi: World Tour at the latest Xbox Games Showcase, eagle-eyed fans spotted a curious disclaimer on the game’s official Steam page. It acknowledges the integration of generative AI as a development aid, specifically intended to streamline workflows and allow the creative team to focus on high-level production goals. Crucially, the studio emphasized that no AI technology was utilized to replicate or influence the human performances found within the game.

The announcement has sparked a wave of discourse, with many dedicated fans of the classic racing franchise taking to social media to express concerns regarding the implementation of AI-generated assets. In response to the growing inquiry, we reached out to Sega for further clarification.

Sega provided the following statement, which reinforces the stance found on the game’s digital storefront:

“At SEGA Corporation, generative AI serves as an optional support tool for our developers. It empowers our teams to streamline tasks, ultimately allowing them to concentrate on what matters most: delivering high-quality gaming experiences to our players.”

“Generative AI was utilized to assist our teams specifically with background environmental assets for ‘Crazy Taxi: World Tour,’ all of which remained subject to rigorous human oversight and review.”

“No AI was used in relation to any of the game’s performers.”

For more details on the big unveil of Crazy Taxi: World Tour from the Xbox Games Showcase, you can check out our full coverage here.