Rihanna strolls the path throughout FENTY x PUMA by Rihanna at Hotel Salomon de Rothschild on Sept. 28, 2016 in Paris. Pascal Le Segretain/Getty Images for Fenty x Puma
Rihanna as well as Puma are back in company. After taking numerous years off as the footwear brand name’s Fenty tag innovative supervisor, the “Diamonds” vocalist has actually introduced her go back to the firm with an all new tennis shoe style referred to as “Avanti.”
The musician-mogul introduced the brand-new item, which appears for acquisition Sept. 15, with a set of stylish, advanced pictures of Ri modeling the footwear. “we are back…,” she composed in the inscription. “reintroducing the Avanti. ⚽️ #FENTYxPUMA.”
Rihanna additionally published an advertising video clip flaunting 2 various sets of Avantis. One of the designs includes a black tough product with Fenty x Puma’s logo design fixed up in gold on top, while an additional is constructed of a sparkling silver product. Both were motivated by past Puma footwear, especially the King football boot as well as Easy Rider running footwear, according to Vogue.
Fenty’s collaboration with Puma go back to 2015, with both brand names launching numerous footwear as well as garments layouts throughout the following 2 years. In 2017, nevertheless, their collaboration was placed on respite as Ri proceeded working with her Fenty Beauty as well as Savage x Fenty company endeavors — as well as a whole lot has actually transformed ever since. For one, the nine-time Grammy victor is currently a mom to two, whom she shows to A$AP Rocky.
“It’s a bit of a family reunion,” Rihanna informed Vogue of the return. “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.”
One of those brand-new viewpoints is the series of dimensions used by the Avanti line. In enhancement to conventional dimensions, moms and dads can locate Avanti tennis shoes that fit their children, young children as well as babies. “This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,” included Rihanna.
According to the magazine, a 2nd Avanti decrease is slated for at some time later on this autumn. Plus, the brand names have numerous even more launches in shop for the future.
See Rihanna’s Puma news listed below:
