It appears persons are fairly excited for Phoenix Point, the forthcoming squad ways recreation fronted by Julian Gollop, the creator of the unique X-COMs. David Kaye, co-founder of Phoenix Point builders Snapshot Games, says they’re making over $100,000 a month in pre-orders.
How will you save the world, and from what? Here’s our primer on Phoenix Point’s bleak campaign.
That follows a profitable crowdfunding marketing campaign on Fig, bringing in $766,000 from a $500,000 goal. Kaye attributes this success to intelligent advertising, which included a focused Facebook marketing campaign – a well timed reminder that typically data-driven promoting isn’t all the time dangerous.
“I can go on Facebook analytics and I can see that, for fans of Phoenix Point, amongst their favourite TV shows is Babylon 5, for example. You can find a lot of interesting information about people that way.”
It’s encouraging information for the devs, particularly given their ambitions for the sport.
“Excuse me for using the word franchise, but that’s how we see it,” Kaye says. “We’re taking it pretty seriously.”
There have been three ebooks concerning the world’s “very long, rich storyline”, with a fourth on the best way, and Kaye is obvious that the group are contemplating “what people will be doing with this in three years. Some of those things will be fairly obvious – expansions and things like that – but some of our other ideas are a bit more out of the box. We have some interesting concepts in terms of how to extend it.”
GI.biz have the full interview, which is effectively price a learn – Kaye additionally discusses the inevitable comparisons to Firaxis’ rebooted XCOM video games and what he perceives as Phoenix Point’s largest threats.
Phoenix Point is due for launch in December of this 12 months. If you’d wish to make David Kaye and Julian Gollop joyful, pre-orders are live here, and vary from $30 to $250 relying in your chosen version.
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