Palm Tree Crew Inks Four-Year Festival Partnership with West Palm Beach
February 19, 2026
Palm Tree Crew has officially solidified its presence in South Florida, signing a multi-year agreement with the city of West Palm Beach to host its flagship Palm Tree Festival through 2030. This four-year deal cements the city as a cornerstone of the brand’s global event portfolio.
The announcement arrives on the heels of a landmark 2026 edition. Held on Valentine’s Day, the festival drew a massive crowd of 11,000 attendees to witness headline sets from Calvin Harris, Sofi Tukker, and the crew’s co-founder, Kygo. The sheer demand for the event was unprecedented, with a waitlist exceeding 8,000 people and tickets on secondary markets fetching more than triple their original face value.
Market data reveals the festival has become a significant tourism driver for the region. Approximately 85% of ticket holders traveled from outside the immediate area to attend, with over 50% of the audience falling within the 24-to-35 age demographic.
For Sofi Tukker’s Tucker Halpern, the residency is a personal milestone. “In the whirlwind of a touring life, West Palm Beach has truly become my home base,” Halpern told Billboard. “Being able to host Palm Tree Festival here felt like the ultimate home game. Seeing my friends and family witness what we do on a global scale, right in this beautiful neighborhood, was surreal.”
Halpern added that the festival’s success reflects the city’s ongoing evolution. “Watching West Palm grow has been incredible. This deal proves it’s no longer just a quiet retirement town; it’s becoming a vibrant, popular destination for a new generation.”
The strategic growth of the festival is managed by Palm Tree Crew co-founder Myles Shear, alongside Mike Hoerner and Bella Tamis via Animal Talk Management—a partnership formed last summer between the duo’s brand and Palm Tree Management.
West Palm Beach joins an elite list of locations with multi-year festival contracts, including Aspen, Colorado; Southampton, New York; and Montecito, California. Beyond live music, Palm Tree Crew continues to scale its lifestyle and hospitality empire, which now includes premium resort destinations in both Miami and Orlando.
