Take-Two CEO Confident GTA 6 Will Attract Many Young Gamers
In a recent deep-dive interview with The Game Business, Take-Two Interactive CEO Strauss Zelnick shared his perspective on the industry’s trajectory, with GTA 6 inevitably taking center stage. A significant portion of the dialogue focused on the evolution of artificial intelligence and the contentious prospect of integrating advertisements into the gaming experience. Zelnick voiced a...





