NewJeans Announces Exit from ADOR Amid Ongoing Dispute

Members of NewJeans have announced they are parting ways with their label ADOR, a subsidiary of HYBE.

In a late-night press conference on Thursday (Nov. 28), the five-member K-pop group, which formed in 2022, revealed that they are severing ties with ADOR due to allegations that the label had violated their contract.

“Once we leave ADOR, we’ll aim to proceed freely with the activities that we really desire,” member Danielle said, according to Reuters. “We really wish to be able to release new music for Bunnies, next year, as soon as possible, whenever,” she added, referencing the group’s fanbase. “We really hope that we have the opportunity to meet you guys from all around the world.”

NewJeans also stated that, after their contract termination, they may no longer be able to use their group name going forward.

In response, ADOR maintained that its agreement with NewJeans “remains in full effect.” The label urged the group to continue collaborating on upcoming projects. “We respectfully request that the group continue its collaboration with ADOR,” the statement read, according to Reuters.

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NewJeans’ announcement comes amid a months-long management dispute between HYBE and ADOR’s former CEO, Min Hee-jin, who also serves as the group’s creative director. Earlier this year, HYBE accused Hee-jin of attempting to take the company independent, a claim he denied. During Thursday’s press conference, NewJeans expressed a desire to continue working with Hee-jin.

Earlier this month, NewJeans sent a legal notice to HYBE outlining a list of demands, including the reinstatement of Min Hee-jin as CEO of ADOR. The group warned that if their demands were not met, they would terminate their contract, according to CNBC. NewJeans was previously bound by a seven-year contract with ADOR, set to expire in 2029, Rolling Stone reports.

In October, NewJeans member Hanni tearfully testified before South Korea’s parliament, alleging she had experienced workplace harassment at the company. The Seoul Regional Office of Employment and Labor announced on Nov. 20 that it had closed its investigation, concluding that Hanni could not be considered an employee under the law.

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