Following Phil Spencer’s transition into a consultancy role, Asha Sharma has been appointed as the new head of Xbox. While Spencer remains within the corporate structure, Sharma—a relative newcomer to the gaming industry—brings a fresh perspective shaped by a distinct professional background.
Sharma has articulated a vision for a “reinvigorated dedication to the Xbox ecosystem, beginning with the hardware itself.” She also emphasized a strategic pivot toward original intellectual properties, aiming to “empower creators and gamers alike to build and disseminate their own unique narratives.”
Larry Hryb, the former Xbox executive better known by his moniker Major Nelson, also chimed in on X regarding the news. Having spent nearly two decades architecting the brand before a recent stint at Unity, his comments have sparked significant interest among the community.
While Hryb’s specific intentions remain a matter of speculation, there is a sense that the veteran could be persuaded to return under this new leadership. Many enthusiasts would celebrate the homecoming of a figure so central to the brand’s identity. Whether Sharma views such a return as part of her new strategy for the division, however, remains to be seen.
Source: iXBT.games