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Kylie Jenner has officially entered the music arena: on October 14, 2025, the entrepreneur released her first recorded single.
Reintroducing her “King Kylie” persona, Jenner appears on “Fourth Strike,” a collaboration with electro-pop duo Terror Jr. The track serves as a tidy bookend to the decade-old story surrounding “Third Strike,” a Terror Jr song that ran in a mid‑2010s Kylie Cosmetics advertisement and sparked speculation that Jenner herself had sung on the original — a rumor that, at the time, proved unfounded.
On “Fourth Strike” she croons, “One strike, two strike, let me get the mood right / Do it on purpose just to see how it ends,” and closes the track by invoking her King Kylie alias in a celebratory shout.
The release coincides with Jenner’s revival of the King Kylie Collection and a relaunch of several signature Kylie Cosmetics items from roughly a decade ago — the product lines that helped grow her brand into a major business. In 2019, Coty purchased a 51% stake in Kylie Cosmetics and valued the brand at about $1.2 billion.
Jenner marked the single’s debut with an Instagram “photo dump” that includes clips from studio sessions and behind-the-scenes moments. In the accompanying caption she explained that, unlike the earlier rumor about “Third Strike,” this time she wanted to appear on a record herself — bringing the idea full circle by actually featuring on “Fourth Strike.”
Jenner has previously gone viral for her impromptu singing — most famously in 2019 when a clip of her softly singing “Rise and Shine” to rouse her daughter Stormi became a widespread meme.
Listen to “Fourth Strike” below.
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Follow Jenner’s original post and studio updates on Instagram for more behind-the-scenes content.
