Kid Rock and RFK Jr. Team Up for Surreal ‘Rock Out Workout’ Video to Promote MAHA Agenda
The alliance between Kid Rock and the MAGA movement remains as potent as ever. Just a week after participating in a Turning Point USA livestream intended to compete with the Super Bowl halftime show, the “Bawitdaba” singer returned to the spotlight on Tuesday to promote a new political collaboration.
This time, the 55-year-old musician joined forces with Health Secretary Robert F. Kennedy Jr., 72, to champion the “Make America Healthy Again” (MAHA) initiative. The duo released a high-energy, 90-second clip titled “Secretary Kennedy and Kid Rock’s Rock Out Workout,” centered on the twin pillars of physical activity and “real food” nutrition.
Soundtracked by Rock’s 1999 nu-metal anthem “Bawitdaba,” the video opens with both men posing shirtless—Kennedy in denim jeans and Rock in athletic shorts. The footage quickly shifts into a fast-paced montage featuring patriotic symbols, including a bald eagle, a fighter jet flyover, and a great white shark, interspersed with shots of Kennedy enjoying a massive steak dinner.
While the video begins with traditional gym maneuvers like bicep curls and tricep dips, the aesthetic takes a surreal turn. In one sequence, Kennedy cycles on a stationary bike inside a sauna while fully clothed in jeans, while Rock performs push-ups in the background. Later, Rock offers a defiant gesture to the camera from his bike before the pair transitions to a cold plunge—which Kennedy enters while still wearing his denim.
The fitness session concludes with a friendly game of pickleball and a moment of relaxation in a grotto-style pool, where the two men share glasses of whole milk. Representatives for Kid Rock have not yet provided further comment on the collaboration.
Kid Rock is the latest high-profile figure to assist Kennedy in marketing the MAHA platform. This follows a controversial Super Bowl commercial featuring boxing legend Mike Tyson, which some critics suggested felt like a critique of American lifestyle habits. Kennedy has recently dominated headlines for his overhaul of federal dietary guidelines, which inverted the traditional food pyramid to prioritize nutrient-dense animal proteins and healthy fats over grains.
On the musical front, Rock is enjoying a resurgence on the charts. His faith-based reimagining of Cody Johnson’s “Til’ You Can’t” recently debuted at the top of the Hot Christian Songs chart, marking a successful genre pivot for the veteran performer.
