IGN introduced as we speak the acquisition of video games retailer, video games writer, and video games charity outfit Humble Bundle. The phrases of the deal haven’t but been made clear, however IGN have apparently been seeking to make the deal for practically a 12 months.
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“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity,” says Humble co-founder Jeffrey Rosen. “I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”
The first Humble Bundle was a pay-what-you-want assortment of indie video games that allowed you to allocate proceeds to the builders or charity as you noticed match. It was an amazing success, and Humble have continued to supply related bundles whereas increasing to a bunch full digital storefront and month-to-month subscription service, in addition to even dipping their toes into publishing.
IGN, after all, are among the many largest purveyors of leisure and gaming information on-line, and the implications of their acquisition of an (occasional) video games writer is unclear. Gamasutra studies that IGN govt VP Mitch Galbraith says there are not any plans to change the enterprise Humble are already doing. “If it’s not broken, don’t fix it. The idea is just to feed them with the resources they need to keep doing what they’re doing.”
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