EU Investigates Ubisoft and Activision Over Video Game Microtransactions

Brussels is demanding that developers stop using pricing schemes that force players to buy more in-game currency than they need.

The European Union has targeted microtransactions in video games by placing Activision Blizzard, Ubisoft, and seven other companies under investigation for mechanics that push players to spend more money.

The European Commission is coordinating actions against ten companies, including Mojang, Crytek, InnoGames, King, Plarium Europe, PLR Worldwide Sales, Riot Games, and Supercell.

The complaints focus on the sale of premium currency in bundles whose prices do not match the cost of in-game items, leaving players with unused coins. For example, Silver bundles in Destiny 2 are sold in fixed amounts, while outfits cost between 600 and 1,500 units. Similar mechanics appear in Fortnite and Call of Duty. Regulators are also concerned about spending transparency, parental controls, and customer support operations.

Initial changes are already scheduled. Starting October 14, Fortnite will let players purchase the exact amount of V-Bucks needed for a specific item. This feature is also planned for Rocket League and Fall Guys on select platforms, excluding PlayStation at launch.

The investigation does not mean automatic fines and could lead to more transparent purchases and changes to how virtual currency is sold.