Ed Sheeran Launches Nostalgic Instagram Account with Exclusive Photos Ahead of ‘Old Phone’ Single Release

Ed Sheeran has launched a new Instagram account to celebrate his upcoming single “Old Phone.”

The account @teddysoldphone is a nostalgic look back through the Suffolk-born songwriter’s mobile phone that he retired in 2015. The account features a number of never-before-seen pictures, texts, lyric notes and more, and arrives ahead of the release of his new single at 11 a.m. ET Thursday (April 29), the four-time Grammy winner confirmed in one post.

Sheeran was inspired to write the new song when revisiting his old phone during the copyright lawsuit around his 2014 single “Thinking Out Loud.” It was alleged by the estate of Marvin Gaye that he had copied elements of Gaye’s “Let’s Get It On” during the song’s production, but in November 2024, Sheeran was cleared by a jury and found to have created the song independently of the Motown classic.

“It felt like a time capsule, a time of life that I was in, and living at that time in 2015,” the musician captioned one post on his new account. “Turning it on really spun me out, I found myself scrolling messages and conversations with people who are no longer here. …  I found old photos of me with people I was so close to then, but we’ve lost touch since. The whole experience was such an emotional journey.”

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The new Insta account features a number of intimate moments from Sheeran’s life and career. He shares memories between himself wife Cherry in their early stages of dating, a selfie with Harry Styles at the London Olympics in 2012 and a touching message from his father following a performance with Stevie Wonder.

Also included are behind-the-scenes snaps with Taylor Swift, Calvin Harris and One Direction at the Billboard Music Awards in 2015, touching moments with his late friends and collaborators Mac Miller and Jamal Edwards (creator of SBTV) and an insight into the songwriting process for hit songs like “Bloodstream” and “Love Yourself” See a selection of treasure trove below.

“Old Phone” will be the second single from Sheeran’s upcoming album, which he recently confirmed to be called Play. It follows “Azizam” — which translates to “my dear” in Farsi — which was inspired by producer Illya Salmanzadeh’s Persian heritage. The song peaked at No. 28 on the Billboard Hot 100.

Sheeran also shared how his upcoming song came about in one of the posts on his new account. “I wrote the song Old Phone on my own at 2am whilst jet lagged in India finishing the album, and recorded it that morning. It feels like a song that should’ve been on my debut album, but also a song I couldn’t have written until I experienced real life things happening to me,” he explained. “It makes me emotional to sing, I hope it finds some emotion in you too. Maybe it makes you switch on your old phone and have a look at where you were a decade ago too. Whatever it does, I’m glad I wrote it.”

He also built a bespoke pop-up British pub called The Old Phone at this year’s Coachella festival, where he performed the song live for the first time. 

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