EA is not going to host a press convention at E3 this 12 months. The firm will host its normal EA Play event the weekend forward of the present, nevertheless it is not going to have a proper presentation displaying its upcoming games. There’ll be reside streams all through the occasion which is able to supply particulars on the brand new stuff, however the conventional press convention is lifeless.
“We’re skipping the press conference this year,” EA says within the official announcement, “and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you’ve told us you want – more gameplay and insights from the teams making the games.”
EA Play runs from June 7 by June 9, simply forward of E3, and can supply free entry for attendees to get “first hands-on with some of our biggest games.” There’ll even be a bunch of streamers there, broadcasting from the, er, “Creator’s Cave” on the occasion. EA will present additional particulars on who’ll be there and what’ll be proven forward of the occasion.
Although EA hasn’t technically participated in E3 for years, the EA Play press convention sometimes supplied the unofficial begin for the present. If different traditions maintain, we’ll now be ready for Bethesda and Microsoft on Sunday to get issues began.
But that’s assuming nothing else modifications. Sony has already introduced that it’ll be ditching E3 solely this 12 months, and with one of many huge three out of the image, all the pieces that was as soon as sure is now up within the air.
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Folks have been predicting the dying of E3 for years, and it’s all the time been untimely – however the actuality is that publishers not want an enormous present to disclose their games to huge audiences. Some are sticking with E3 for now, however EA doubtless received’t be the final to essentially shift its relationship to the present.