Of all of the videogame IPs I may need thought might slot in at a trend present, I feel Sonic the Hedgehog would have been fairly far down the checklist. It appears, nevertheless, that I might have been incorrect, as everybody’s favorite hedgehog featured at London Fashion Week over the weekend.
On September 15, designer duo Fyodor Golan’s newest assortment took to the ̶c̶a̶t̶ hedgehogwalk. Part of that assortment included 5 unique outfits developed in partnership with SEGA Europe, whereas one of many duo himself additionally appeared in a Sonic t-shirt on the finish of the present.
A press launch issued in the present day factors out that this isn’t the primary time excessive trend has crossed over into the world of videogames. The most notable instance of that got here in 2016, when Louis Vuitton used Final Fantasy 13 heroine Lightning because the face of its Spring clothes line. Sonic is, nevertheless, arguably probably the most iconic character to ever be portrayed on the runway, a part of what SEGA director of name licensing Jason Rice describes as an try and align the character with “highly aspirational and inspiring brands.”
Fyodor Golan headed by design duo Fyodor Podgorny and Golan Frydman. According to the London Fashion Week website, the pair have a background in Fine Art, however have additionally labored to deliver “unique collaborations” to the catwalk. Those embody, for the report, My Little Pony, Transformers, Coca-Cola, and Post-It, amongst others.
You can verify the entire photographs from Fyodor Golan’s present out within the gallery above. I’ve to say, I’m just a little disillusioned there don’t seem to have been any Sonic mascot fits on the runway, however you are taking what you may get, I suppose.
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