Bandai Namco, publishers of Dark Souls, Ni No Kuni, Project Cars, Tekken and plenty of extra, need to double in dimension. Their technique will see them concentrate on new audiences, together with on PC, and look to carry new mental properties to gaming.
What can we sit up for within the meantime? Here’s our record of upcoming PC games.
That’s in keeping with Hervé Hoerdt, Bandai Namco’s European VP of promoting and digital.
Bandai Namco are “a Japanese-centric company, and most of our content right now is coming from Japan,” says Hoerdt. Bandai Namco know that, as they give the impression of being to develop, they’ll want to focus on completely different audiences – meaning new IPs, new platforms, and a giant concentrate on the European market.
“Japanese companies mostly develop on Nintendo and PlayStation, but more and more we have the Xbox, especially for the UK, and PC. We also want our fans to enjoy localised games, so we’re doing more games in languages like Polish, Russian and Arabic.”
Bandai Namco are aiming to enter the European market by constructing long-term relationships with a handful of key studios, cultivating high-quality new IPs from the bottom up. Hoerdt cites the creepy narrative journey Little Nightmares – which not too long ago handed 500,000 gross sales – and their new partnership with Life is Strange devs Dontnod as examples of this technique.
“This might be one or two games, or one title as a game-as-a-service, but also – and I think this is more important as an entertainment company – to put it beyond video games and look at it in 360-degrees,” says Hoerdt. “This means things like comics, toys, plush, board games, movies, series and so on. We’ve already been talking to Hollywood studios at E3 for some IPs, so this is the kind of vision we have.”
Bandai Namco are aiming for high quality over amount, with simply three to 5 narrative journey video games like Little Nightmares within the subsequent 5 years.
“We see untapped markets everywhere, and even from the simplest business perspective, you want to find something new. We have the legacy, the creativity and the DNA to achieve that.”
Check out the full interview over on MCV.
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