The Super Bowl remains a rare televised phenomenon where the commercial breaks are just as anticipated as the kickoff, and 2026 certainly lived up to that reputation.
Amidst NBC’s broadcast of the Big Game—which saw the Seattle Seahawks secure a 29-13 victory over the New England Patriots—global brands debuted their most ambitious marketing campaigns of the year, leaning heavily on star-studded cameos. Sabrina Carpenter, for instance, delivered a playful performance for Pringles, snacking on a “Tall ‘n Salty” companion made entirely of potato chips. Meanwhile, Benson Boone showcased his acrobatic skills alongside Ben Stiller for a humorous Instacart spot, and KATSEYE brought vibrant energy to State Farm with the help of Jon Bon Jovi and Hailee Steinfeld.
Nostalgia was also in the air as the Backstreet Boys reunited for a T-Mobile musical moment, while Lady Gaga offered a poignant rendition of the classic Mister Rogers’ Neighborhood theme, “Won’t You Be My Neighbor?,” for a heartfelt Rocket and Redfin advertisement. Gaga’s earnest commercial aired shortly after her electrifying guest appearance during Bad Bunny’s colorful Halftime Show. These highlights were just a few of the high-profile advertisements that dominated the airwaves this game day.
Which production was your personal standout? While Billboard has already shared our staff rankings, we want to know which one resonated most with the viewers.
From infectious musical jingles and touching song covers to big-budget cinematic feats and comedic sketches, cast your vote for your favorite Super Bowl commercial of the year in the poll below.
