TOMORROW X TOGETHER Launches New UNICEF Campaign for Youth Mental Health

TOMORROW X TOGETHER is deepening its commitment to youth mental health advocacy. During a press conference held this past Tuesday (April 28), the Korean Committee for UNICEF unveiled “TOGETHER FOR TOMORROW,” a global initiative dedicated to supporting the emotional well-being of young people worldwide.

The campaign’s debut video features HUENINGKAI, TAEHYUN, YEONJUN, BEOMGYU, and SOOBIN engaging in candid, lighthearted moments with a group of children. In a poignant voiceover, group leader SOOBIN offers a message of comfort and solidarity: “How are you feeling today? Rather than trying to change you, we just want to stand by your side. We’ve faced our own difficult days, too. Please remember that asking for help isn’t a sign of weakness—it’s an act of courage. Prioritizing your own care and relying on those around you is a strength. Together, we can prepare for a brighter future.”

The video concludes with a heartening display of unity as the quintet and their young co-stars cheer the campaign’s motto: “Together for tomorrow!”

This initiative builds upon the group’s long-standing partnership with the UN agency, which began with a visit to UNICEF’s New York headquarters last October. Reflecting on their mission at the time, SOOBIN remarked, “Through our music, we’ve learned that articulating one’s emotions is a profound strength. Our partnership with UNICEF aims to foster a safe, inclusive environment where youth feel empowered to express themselves freely.”

In a significant show of support, BIGHIT MUSIC previously committed $1.4 million to bolster youth programs and dismantle the stigma surrounding mental health challenges.

Experience the full message in the official “TOGETHER FOR TOMORROW” campaign video below: