Nintendo has confirmed a $50 price increase for the Switch 2, bringing its retail cost to $499.99, effective September 1.
<p>This adjustment extends to international markets as well, with European pricing rising by €30 to €499.99 and Canadian pricing increasing by $50 CAD to $679.99 CAD. Nintendo has yet to clarify whether consumers in the U.K. will face similar adjustments.</p>
<p>Japanese consumers face the most significant impact, with steeper and more immediate price hikes across a broader catalog. Starting May 25, the cost for all Switch models, the Switch 2, and Nintendo Switch Online subscriptions will increase. Specifically, the Japanese Switch 2 model is set to rise by ¥10,000 to ¥59,980, while existing Switch models will see increases ranging from ¥8,000 to ¥11,000. Additionally, the annual Nintendo Switch Online subscription will go up by ¥1,000.</p>
<p>Attributing these decisions to "shifts in market conditions and a comprehensive review of the global business outlook," Nintendo's move aligns with widespread industry expectations. The decision follows a prolonged global shortage of computer memory, which has significantly inflated the costs of RAM and storage components.</p>
<p>"We sincerely apologize for any inconvenience these price revisions may cause our valued customers and stakeholders, and we appreciate your understanding," the company stated.</p>
<p>Nintendo had maintained its pricing for longer than its competitors, exercising restraint despite the ongoing memory supply crisis. In contrast, Sony increased the price of the PlayStation 5 by $100 to $150 back in March, and Microsoft implemented two separate price hikes for its Xbox Series consoles throughout 2025, totaling increases between $100 and $200.</p>
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<p>Partially due to these pricing updates, Nintendo <a href="https://www.nintendo.co.jp/ir/pdf/2026/260508_4e.pdf" rel="noopener noreferrer nofollow" target="_blank">informed investors</a> on Friday that it anticipates sales momentum for the Switch 2 to moderate over the coming year, rather than accelerate as typically seen in a console’s second year. However, bolstered by a remarkably successful launch, the platform remains in a strong position. With 19.86 million units sold to date, the Switch 2 is projected to move another 16.5 million units in the next year—a trajectory that keeps it firmly ahead of the original Switch's performance at the same point in its lifecycle.</p>Source: Polygon
