Scooter Braun Playfully Claims to Have Stopped ‘Managing’ Himself

Scooter Braun is poking enjoyable at himself amid information that quite a lot of celebrities have parted methods together with his management firm, SB Projects.

“Breaking news… I’m no longer managing myself,” he tweeted on Tuesday (Aug. 22).

In 2021, Braun bought SB Projects’ mother or father firm Ithaca Holdings to South Korean leisure conglomerate HYBE, underneath which SB Projects has continued to function. Braun is now HYBE America’s CEO.

Braun’s tweet comes simply hours after sources near the scenario informed Billboard that Idina Menzel parted with the supervisor amicably final 12 months. Demi Lovato and Ariana Grande additionally exited their offers with SB Projects this 12 months. J Balvin, who additionally signed with Braun again in 2019, additionally left in May and is now managed by Roc Nation.

SB Projects presently consists of longtime consumer Justin Bieber on its roster, regardless of a report on Friday (Aug. 18) noting that Bieber was seeking to depart the corporate. Reps for each events informed Billboard that the “rumors” had been “not true.”

SB Projects’ roster nonetheless consists of Tori Kelly, Ava Max, The Kid LAROI and Watt, amongst many others, based on their website.

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