A 1000 dollar price tag looks like the new baseline.
The upcoming Sony console could become one of the most expensive in the history of the brand. Industry sources estimate that the production cost of the PlayStation 6 already approaches 1000 dollars. This stems from the rising price of components, specifically RAM and SSD storage.
Sony management addressed these costs during a recent investor meeting. They stated that the company cannot fully absorb rising component prices. Furthermore, Sony intends to move away from the strategy of selling hardware at a significant loss—a tactic the company frequently used during the launch of previous generations.
Company representatives noted that they already raised prices for some devices outside of Japan without causing a drop in demand. Sony continues to analyze market conditions while aiming to demonstrate that their hardware justifies the cost.
Sony explicitly mentioned the PlayStation Portal in these discussions. This suggests the company seeks alternative ways to grow its ecosystem without relying entirely on heavy subsidies for the next console.
If these estimates hold, the PlayStation 6 price might surpass the 1000 dollar mark. Such a price shift could make the console less accessible to the mass market, especially as artificial intelligence hardware drives up the cost of electronics components across the industry.
Source: iXBT.games