American Truck Simulator joined SCS Software’s $60,000 Pinktober 2021 fundraiser

Comment Views: 25

American Truck Simulator’s Pink Ribbon Charity Pack contributed to a combined $60,000 raised by SCS Software’s two trucking games during the year ending in October 2021. SCS reported the total on November 2 and made clear that it covered the charity packs for both American Truck Simulator and Euro Truck Simulator 2, rather than an ATS-only result.

SCS Software Pinktober 2021 campaign artwork
SCS Software reported the Pinktober 2021 fundraising total after October ended.

How SCS divided the $60,000

The company split the combined sum into four equal donations of $15,000. Its official Pinktober update named the recipients:

  • Alliance of Women with Breast Cancer in the Czech Republic.
  • Brustkrebs Deutschland e.V. in Germany.
  • Breast Cancer Now in the United Kingdom.
  • Breast Cancer Research Foundation in the United States.
First Pinktober 2021 beneficiary graphic from SCS Software
A beneficiary graphic included in SCS Software’s November 2021 report.
Second Pinktober 2021 beneficiary graphic from SCS Software
SCS published four beneficiary graphics with the fundraising result.
Third Pinktober 2021 beneficiary graphic from SCS Software
The campaign distributed the combined total in four equal parts.
Fourth Pinktober 2021 beneficiary graphic from SCS Software
Each named organization was allocated $15,000.

Where the money came from

SCS introduced separate Pink Ribbon Charity Pack DLCs for ATS and ETS2 in 2019. In its October 2021 campaign post, the studio said it collected income from both packs throughout the year and intended to donate 100 percent of that income. The American Truck Simulator pack supplied themed paint jobs for the game while sharing the same fundraising purpose as the ETS2 pack.

The 2021 campaign also included a themed livestream and community posts. Those activities supported awareness, while the reported dollar figure came from sales of the two DLCs. The $60,000 and $15,000 allocations describe the 2021 result, not a current annual total.

SCS Software Pinktober 2021 closing animation
SCS closed its 2021 update with a Pinktober community message.

Related articles

Search games, news and articles…

Enter at least two characters

Enter at least two characters