Photos from the Unexpected Collaboration of Billboard and Smirnoff Smash Vodka Soda at SXSW

25.03.2024 Comment Views: 36

Guest at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas. — Guest at the Billboard x Smirnoff Smash Pickleball Experience at SXSW hung on March 15, 2024 in Austin, Texas.

Brandon Todd for Billboard

Billboard’s go back to SXSW in Austin, Texas brought the unforeseen in partnership with Smirnoff Smash Vodka Soda.

For the yearly browse through, the Pickleball Experience started a business right in the middle of Rainey Street in event of the brand-new Smirnoff Smash Vodka Soda launch. With a lineup of DJs, consisting of superproducer Cardo Got Wings, +21 guests displayed their abilities, ordered totally free boodle and tried the line’s selection of tastes, consisting of Watermelon Lime, Pineapple Orange, Strawberry Dragonfruit and Raspberry Peach. Separately, Smirnoff Smash Vodka Soda was on-site of THE PHASE, our three-night show collection at Moody Amphitheater, with a specialized bar, examples and customized alcoholic drinks.

If you lost out on the activity, Billboard has you covered with pictures from the packed weekend break. Scroll on listed below to see simply exactly how the unforeseen took control of Austin!