Oliver Anthony Music Chooses Ministry Over Industry — Yet Continues to Release Songs

Oliver Anthony

Oliver Anthony executes at the Oliver Anthony Concert at the Eagle Creek Golf Club on August 19, 2023 in Moyock, North Carolina

Michael Caudill for Billboard

Just over a year after Oliver Anthony Music gained a multi-week Billboard Hot 100 chart-topper with his separately launched tune “Rich Men North of Richmond,” the singer-songwriter states he is targeting at making some huge modifications and basically bowing out the songs service in order to concentrate on ministry– though he will certainly still be making songs.

In a YouTube video published onOct 29, he kept in mind that his grandpa was a taking a trip priest and claimed, “My plan is to change my entire focus to traveling ministry work.” He likewise included, “I want to create a routing schedule to exist parallel to Nashville that circumvents the monopoly of Live Nation and Ticketmaster, and goes into towns that haven’t had music in them in a long time. It stimulates their economy, showcases their culture, it uses local vendors and local musicians. You’re not having to drive out to Pittsburgh to a concrete amphitheater to see a show. It’s done out on a farm or on a main street that desperately needs the economic impact.”

Billboard has actually connected to Live Nation and Ticketmaster for remark.

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He likewise kept in mind that the previous year or two of music-industry participation has “opened my eyes to how much control and how much visibility there is on the top down.”

While he prepares to proceeding launching songs, those tunes would certainly come as component of his The Rural Revival Project, which would certainly “be set up legally as a ministry,” he kept in mind, and would certainly help in rejuvenating farming and various other country areas.

The website for his Rural Revival Project likewise notes its purpose to supply an area where “people who have just gotten out of rehab, with PTSD, and people are are depressed and suicidal can come here and reconnect with nature and learn to exist outside of a system that has just kind of been placed on us as a generation.”

“Rich Men North of Richmond” initially went viral in August 2023, when a video clip of Oliver Anthony Music (genuine name Chris Lunsford) carrying out the tune was published on the You Tube network forRadiowv Since after that, the video clip has actually gained 173 million sights. “Rich Men North of Richmond” rapidly covered the Hot 100, and he came to be the very first musician in background to launching atNo 1 on the graph without formerly having a tune on the graphes. Following the tune’s success, even more of his songs booming graphes, with his track “Ain’t Got a Dollar” covering Spotify’s Viral 50 checklist. He avoided finalizing with a significant tag, yet did companion withbooking agency UTA

“Rich Men North of Richmond” likewise came to be a lightning arrester for political stress on both sides, attracting appreciation from right-leaning experts that promoted the tune’s views, while attracting displeasure from left-leaning analysts. In August 2023, Oliver Anthony Music claimed in a Facebook post, “‘Rich Men North of Richmond’ is about corporate-owned D.C. politicians on both sides.”

In April, he launched the cd Hymnal of a Troubled Man’s Mind, which included Oliver Anthony Music using a mix of songs and bible knowledgeables.

The very first program he will certainly play as component of the Rural Revival Project inititive beginsNov 2 with a storm alleviation show in Morgantown, W.V.

Watch Oliver Anthony Music’s video clip introducing that he’s mosting likely to concentrate on ministry listed below:


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