Sega and IOC Sign Multi-Year Agreement; Sonic to Become Olympic Mascot
SEGA and the International Olympic Committee (IOC) have announced a multi-year agreement that aligns the universal values of the Olympic movement with Sonic the Hedgehog. The “Five Rings” collaboration will promote the Olympic brand and release officially licensed products with partners, starting in 2026. “At SEGA we strive to build respectful, inclusive communities around the...









