Chromeo does onstage throughout day 3 of the 2016 Life Is Beautiful event on September 25, 2016 in Las Vegas. Jeff Kravitz/ FilmMagic
Life Is Beautiful is obtaining a remodeling. The historical Las Vegas event revealed significant modifications for its 2024 occasion on Tuesday (June 25), with the occasion bring down from a 3- to two-day program and transferring to a brand-new website not much from the old one in midtownLas Vegas
While Life Is Beautiful formerly took place throughout 18 city obstructs in the midtown Arts District, this year’s program is taking place at a smaller sized website beyond of midtown’s Fremont Street Experience, a five-minute stroll fromThe Arts District
The schedule is additionally much more concentrated this year, with theSept 27-28 celebration including 14 digital acts consisting of LCD Soundsystem, Justice, Peggy Gou, James Blake, Jungle, Jamie xx, Neil Frances, LP Giobbi, Thundercat andBadbadnotgood Sets will certainly not overlap, with efficiencies beginning in each night at 5 p.m. and taking place together till 2 a.m. Tickets take place sale Thursday, June 27, at 10 a.m. PT.
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This year, the event is called Life Is Beautiful Presents: ABig Beautiful Block Party The occasion is currently completely had by Rolling Stone, which initially got a bulk risk in the event 2022. (Rolling Stone is had by Billboard‘s moms and dad business, Penske Media Corporation.).
Rolling Stone CHIEF EXECUTIVE OFFICER Gus Wenner informs Billboard that “for a number of reasons, we had to explore new locations,” however that it was “super important” for the event to remain in midtownLas Vegas
While the event group taken into consideration taking a year off from the occasion, they rather came down on this brand-new style, although Wenner states “our intention is to bring back the full-scale thing” in the coming years. While this three-day, multi-genre style will likely return, “this block party concept is something we might do quite a bit of” also.
For currently, however, “it was exciting for us to put something a little more focused together that wasn’t so multi genre.” He states digital songs has actually constantly been a core component of Life Is Beautiful schedules, which “if you look at the festival landscape, I think this is a product there should probably be more of, as opposed to these big box festivals where you’ve got huge pop acts that are all playing the festival circuit with little permutations on different [events].”
Las Vegas is naturally a traditionally solid market for digital songs, although A Big Beautiful Block Party “is a little bit different than what you get across a lot of Vegas,” Wenner states.“It’s less EDM and more indie electronic — more instruments on stage, riskier. We feel there is room in the market for this lineup and not just pulling mega-DJs that play in clubs on the Strip together into one spot. This has a unique point of view.”
A Big Beautiful Block Party takes place on the very same days at San Francisco’s digital event Portola, which will certainly additionally include efficiencies by Justice, LP Giobbi, Empress Of, Neil Frances and Jamie xx. Wenner states “seeing how well people responded to Portola was was a really good sign for us. it’s something they’re excited about.”
Wenner states that given that he obtained associated with the event, he’s been “kind of overwhelmed at how much support there is for Life Is Beautiful in Las Vegas … I’d been told that, but to meet all the players and spend time in the community and talk to the small businesses that have been in and around the festival for for 10 years now, it’s been transformative. It definitely gives us a lot of appreciation and respect for what’s been built.”
Life Is Beautiful was established in 2013 by Tony Hsieh, the previous chief executive officer of Zappos and a business owner that had the vision to change and rejuvenate the midtown Las Vegas area. Hsieh passed away in 2020 at the age of 46. Wenner states this year’s program “honors Hsieh’s legacy and the legacy of Life Is Beautiful and the spirit of it, while also evolving.”
While the event looks various this year, the objective of A Big Beautiful Block Party is essentially the like it’s constantly been.
“Bottom line,” Wenner states, “is we want to throw a f–king party.”
LIFE IS BEAUTIFUL Courtesy Photo
