SKIES-Hi Billboard Japan
On Feb 13, 2024, BMSG,Inc made waves in the Japanese songs market with their declaration, “BMSG’s Recommendations for Pulling the Music Industry Back from the Brink of Unsustainability.” The statement went over the issues of Japan‘s music industry, which still heavily relies on CD sales. One of the issues discussed was how this reliance on physical media has led to people purchasing multiple copies of the same CD, contributing to the generation of excessive waste. BMSG declared its commitment to taking action to change the music industry’ s framework and lessen CD waste.
The statement highlighted that the bulk-purchasing of CDs has actually been a historical problem, stimulating discussion for over a years. The reality that this statement originated from BMSG, a document tag and administration firm home to dance and singing teams with enthusiastic fandoms, produced a massive mix, both within and outside the market.
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In an enlightening meeting in The Quiet Revolution of Billboard Japan, released onFeb 20, SKY-HI, CHIEF EXECUTIVE OFFICER of BMSG, Inc., clarified on the concerns highlighted in the firm’s current statement. Seiji Isozaki, guide’s writer and graph supervisor for Billboard Japan, shared his understandings from the discussion.
“It was my first time meeting SKY-HI in person, but I’d heard a lot about what he’d said and done before. Some of his activities involved the hit charts, and I found them really thought-provoking. They motivated me in creating the Japanese charts. I thought that discussing the charts with him would offer insights into the artists’ perspectives on chart changes and allow for a multifaceted exploration of issues surrounding hit charts.”
“Meeting him in person, what I felt was his flexible stance on living in the present. At Billboard Japan, we’ve also continued to think about the limits and possibilities of the current music industry through our efforts with the hit charts. Although our positions are different, I strongly felt that he had also been grappling with the same issues, and it was a very encouraging dialogue.”
At the April BMSG convention, participants of the show business saw SKY-HI’s discussion, where he enhanced the firm’s dedication to these sustainability referrals. Through the discussion, which was later on streamed on YouTube, SKI-HI talked straight concerning the referrals, sharing them with the remainder of the globe.
BE: FIRST’s principle solitary, “Masterplan,” launched on April 24, was the very first task to symbolize BMSG’s sustainability proposition. The solitary can be found in a paper sleeve to minimize the quantity of plastic produced by CD manufacturing. BMSG likewise removed retailer-specific attachments– antiques that include CDs marketed by details songs sellers that are arbitrarily packaged with CDs, both of which drive mass CD investing in. Due to these choices, the variety of CDs delivered throughout the duration from April 24 to May 22 dropped by approximately 70,000, yet complete sales of songs and single-related goods, consisting of goods including the solitary’s art, approximately increased. Using paper sleeves reduced plastic use throughout the CD manufacturing stage by 10 loads and lowered the quantity of connected carbon dioxide exhausts by 59 loads.
The title track, “Masterplan,” made a dash by debuting on top of Billboard Japan’s Hot 100 track graph. The cd’s strong graph results showed that it’s feasible to take the leading setting without relying upon the mass investing in of CDs by followers or retailer-specific attachments.
“When we think about what makes a hit,” stated Isozaki,“it’s important to look at how the hit charts are structured and how valid those charts are—whether those charts resonate with people. Getting to know the evolving Billboard charts in the US and the individuals shaping their evolution, I’ve come to deeply appreciate the significant responsibility we bear.”
“In the U.S., in the early ’90s, Nielsen Music (now Luminate) succeeded in collecting point-of-sale data from record stores across the country. Until then, data had been generated based on the results of fax and telephone surveys. The shift to this new, objective data collection method revolutionized the Billboard Hot 100 lineup overnight. The changes came as quite a shock, both inside the industry and out, and profoundly transformed what it means to be a hit. One thing we find very impressive is how Billboard’s charts have been able to keep resonating with people in the same way by constantly making adjustments, adding new data such as downloads and streaming plays.”
“In the early 2010s, Japan saw a surge in fan-driven bulk purchases due to customer participation activities. The phenomenon brought renewed attention to the practices of the music charts. This raised a dilemma. On the one hand, we needed to recognize the support that fans provided artists by bulk-buying their music. On the other hand, we also needed to ensure that our charts resonated with the broader audience so as to accurately represent which songs were true hits. And, no matter what, our charts should never incentivize unsustainable fan behavior that leads to burnout. So, since the mid-2010s, we’ve been meticulously adjusting the charts weekly to strike just the right balance. These adjustments have gradually reshaped Japan’s definition of a hit song.”
“Today, purchasing multiple copies of the same track has minimal impact on the hit charts. Fans desire longevity in their favorite artists’ careers. SKY-HI’s proposal invites us all to consider how fan activities in Japan can sustainably support artists.”
BMSG claims that BE: FIRST’s efforts are simply the start of a continuous initiative to enhance the sustainability of Japan’s songs market. On July 1, the South Korean young boy band ATEEZ and BE: FIRST launched their joint solitary, “Hush-Hush.” As BMSG establishes its views on the global sector, it is expanding its reach past Japan’s boundaries. The complete influence of these go on the songs sectors of Japan and the larger globe continues to be to be seen, yet it appears that BMSG is unwavering in fulfilling these obstacles.
This write-up by Seiji Isozaki and Maiko Murata initially showed up on Billboard Japan.
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