Okay/DA, a digital band hailing from one in every of League of Legends’ alternate universes, has debuted at primary on the Billboard 100 chart for world digital music gross sales with its first single, POP/STARS. And that is solely the start, with League developer Riot aiming to be “a full-fledged music label” sooner or later.
Okay/DA is an excellent group, within the sense that it’s a collaboration of real-life musicians Madison Beer, (G)I-DLE, and Jaina Burns. Beer is a rising American pop star, whereas the latter two have a background in Okay-pop. But Okay/DA can also be a digital band within the sense that its members are depicted as animated characters representing fictional personas – on this case, a pop group set in an alternate future universe inside League of Legends, the place pop music has grow to be much more well-liked than it already is.
In abstract, some real-life pop stars made a music for a videogame, within the persona of a band from the game’s personal universe. That the music debuted at number one on the World Digital Song Sales chart is critical, as that chart tracks songs with worldwide influences – the only’s Okay-pop influences, and League of Legends’ recognition in Korea, could have contributed to its success.
You can take a look at the music video beneath.
The single debuted on the 2018 League of Legends World Championships in Incheon, South Korea, with a dwell efficiency on the opening ceremony. You can watch that beneath – it’s fairly one thing.
Riot goes all in on Okay/DA. Within League of Legends, the supergroup is getting a series of champion skins, and has had an interview with an in-universe music magazine written as a brief story.
And musically, Riot is decided that Okay/DA shall not be a one-hit marvel. According to Billboard: “League of Legends developer Riot Games previously told Billboard about their plans to see their company more as a full-fledged music label in the future.”
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