Rachel Platten Courtesy Theater Alliance
The Oak View Group will certainly reveal its Theater Fund throughout the inaugural gala for the OVG Theater Alliance headlined by Rachel Platten, Jake Wesley Rogers, Lindsay Ell and also nation a cappella team Home Free at the Grand Ole Opry House in Nashville on Oct. 11.
“Part of our mission at OVG is to identify ways we can help our members,” claims Joe Giordano, vice head of state of OVG’s 3 centers teams — the Arena Alliance, Stadium and also the just recently introduced Theater Alliance, which debuted in January. The Theater Fund will certainly be run in cooperation with Music’s Promise as a 501(C)3 that will certainly sustain Theater Alliance participants, most of which run via or with charitable entities.
“We will take all the money raised from the fund and divy them up equally between all the foundation non-profits in the Theater Alliance,” Giordano clarified, keeping in mind that 21 structures will certainly take advantage of the occasion.
The objective is to aid Alliance participants restore in a difficult post-pandemic atmosphere for arts companies, which are taking care of lowered presence, a decrease in yearly memberships, voids in federal government assistance, increasing prices and also competitors with even more modern-day structures.
While the show organization has actually gotten better solid from the pandemic, together with Broadway, “fine arts based organizations have indicated to us that they have lost audiences since the pandemic that they will never get back. The revenue piece has been a key component of whats missing for many of these groups.”
Platten informed Billboard in a declaration, “It’s my honor to give back to the establishments that have been so crucial in hosting the most influential live entertainment in our country.”
In enhancement to the real-time efficiencies and also a quiet public auction, guests at the gala can connect with top-level Industry execs, marketers, representatives and also supervisors.
Tim Leiweke, chairman and also chief executive officer of Oak View Group, stated, “The Theater Alliance has enabled Oak View Group to gather the top theaters and performing arts venues in the nation to keep our finger on the pulse of this vibrant and essential corner of our industry. We know that – especially coming out of the pandemic – funding is critical for theaters to thrive and support their communities, and we have droves of talent, promoters, managers and industry leaders who are going to see to it that these venues have access to the resources they need to succeed.”
