Two weeks have passed since the security breach at Rockstar Games. While the perpetrators have refrained from releasing any information regarding GTA 6, they successfully exfiltrated a wealth of sensitive internal documents that have already triggered significant fallout. Among these files is a comprehensive breakdown of player engagement and monetization data.
On October 1st, GTA Online will officially enter its 13th year. Despite its age, the title remains a massive financial juggernaut for both its developers and parent company. The metrics revealed in these leaks are nothing short of extraordinary.
Engagement Metrics
- Weekly Active Users: The platform maintains a consistent base of nearly 10 million players (specifically 9,937,747), outperforming Red Dead Online by a factor of ten.
- New Arrivals: On average, the game welcomes 464,316 newcomers weekly, quadrupling the intake of its sister title.
- Monetization: Approximately 393,402 users—roughly 4% of the active player base—participate in subscriptions or in-game microtransactions.
- Player Retention: Even during slower periods, the game retains a floor of nearly 7 million weekly players, while peak periods surge to over 15.4 million.
Financial Performance
Data reflects the fiscal period from September 2025 through April 2026.
- Annualized Revenue: The title generates roughly $500 million annually, nearly 19 times more than Red Dead Online.
- Velocity: This translates to a steady $9.5 million weekly and approximately $1.3 million every single day.
- Revenue Volatility: Weekly earnings fluctuate between a minimum of $4.8 million and a staggering peak of nearly $28 million.
- All-Time High: The single most profitable day occurred on December 25, 2020, with $8.5 million in revenue, driven by the highly anticipated launch of The Cayo Perico Heist.
This story is developing and will be updated as new details emerge.
Source: gta.com.ua