More than a week has passed since the security breach at Rockstar Games, and while the intruders have yet to release any concrete details regarding GTA 6, the incident has unearthed a trove of sensitive data. Among the stolen materials is a comprehensive analytical breakdown of player expenditure, offering a rare glimpse into the monetization strategies behind their most popular titles.
Central to this data is GTA+, a premium subscription service designed to provide exclusive perks, rotating bonuses, and entry to a curated selection of titles within GTA Online. Currently exclusive to the Enhanced editions on PC, PS5, and Xbox Series X/S, the service has maintained a robust revenue stream since its inception four years ago, successfully weathering episodes of community pushback.
Key findings from the internal reports include:
- Stagnant Beginnings: At the time of its introduction, the subscriber count struggled to surpass the 250,000 threshold.
- Steady Growth: By April 2026, the active user base had climbed significantly to 878,284.
- Market Penetration: Roughly one in ten active Online players is currently subscribed to the service.
- Record-Breaking Peaks: An all-time high of 1.3 million users was documented on January 11, 2026. This surge was likely propelled by the launch of A Safehouse in The Hills DLC, compounded by an aggressive “buy two, get one free” promotional campaign.
- Financial Performance: With a monthly price point of $8, the service pulls in between $7.5 million and $10.8 million in recurring monthly revenue.
GTA+ subscriptions from 2022 to 2026
with an all-time high of 1,351,569 active subscribers on 2026-01-11 pic.twitter.com/PXrWH0rtsI
— mnm345 (@mnm345x) April 13, 2026
Source: gta.com.ua