GTA 6 Marketing Campaign in Miami-Dade County Delayed

16 Oct at 23:30 Comment Views: 9

The global marketing campaign for GTA 6 in Miami-Dade County was scheduled to begin in mid-October, but the launch has been delayed because negotiations are still ongoing. An unnamed Miami Beach official described the situation to Joel Franco a few days earlier.

A Miami Beach city official tells me the agreement to start GTA 6 marketing campaign in Miami Beach as early as Oct. 15 has not been signed yet.

The vote back in Sept was to enter negotiations with Amplify Marketing Inc. Sounds like details are still being hashed out.

I asked if this means Oct 15 will not be the start date since it’s so soon and negotiations are ongoing. He tells me “most likely not”

— Joel Franco (@OfficialJoelF) October 12, 2026

The project appears to be moving forward despite opposition from law enforcement and a divided vote by the city commission. It remains unclear which parts of the plan will be implemented and which will be dropped.

Some elements are already in place. Beach umbrellas and sun loungers with Grand Theft Auto VI branding are currently being set up on the beach. The city also has other game-related advertising, including signage at a sports arena, a zeppelin, a banner-towing plane, a replica of the game’s cars, and murals in Wynwood.

Source: GTA.com.ua

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