Epic Games: Sony invests a billion dollars, the Japanese giant convinced by the metaverse

It is not without bulging the torso that Epic Games announcement via an official press release that Sony has decided to invest a billion dollars so that the American company can satisfy its ambitions in terms of metaverse. This is not the first time that the two parties have carried out this type of transaction, since in 2020, the Japanese manufacturer had already signed a check for 250 million dollars, before reoffending the following year for an amount of 200 million dollars. Note that Sony is not the only player participating in this new fundraiser, since we learn that KIRKBI, the family holding company behind the LEGO group, has also released a billion dollars.

“As an entertainment company, we’re excited to invest in Epic Games to deepen the bond that unites us around the metaverse, a space where creators and users can share their time.Explain Sony boss Kenichiro Yoshida. Furthermore, we are also convinced that the expertise of Epic Games – which includes its powerful engine – combined with our technologies, can only accelerate our efforts such as providing new digital experiences for fans in the field of sports, or develop new virtual productions.“

For its part, Søren Thorup Sørensen, president of KIRKBI, is convinced of the impact of the metaverse on the world of tomorrow, while the essential Tim Sweeney assures that Epic Games needs to surround itself with partners who share its vision. “This investment will accelerate our work on building the metaverse and creating spaces where gamers can have fun with their friends, where brands can craft experiences that are both creative and immersive, and where creators can build their community. and grow“, he assures

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