How Much Warner Bros. Lost on Supergirl

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Warner Bros. lost $135 million on “Supergirl,” Page Six reports, citing its sources. The outlet did not disclose how it calculated the figure.

The film cost $170 million to produce, while Hollywood outlets estimate its marketing expenses at another $120 million. It grossed about $126 million at the worldwide box office.

A successful digital release may have offset some of the losses. “Supergirl” became available to buy and rent on July 28, just 32 days after its theatrical release. It ranked first by revenue on the Fandango at Home weekly chart for July 27 through August 2. The film also reached the top of the daily iTunes chart several times.

The failure of “Supergirl” was one reason for Skydance’s dissatisfaction with James Gunn and Peter Safran, who lost their positions as heads of DC Studios. According to The Hollywood Reporter, the new leadership considered the film’s performance a disaster. Skydance had also expected a bigger financial return and cultural impact from the profitable “Superman,” which grossed $618 million worldwide.

 

Source: iXBT.games

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