Billie Eilish Introduces Gucci Campaign with Sustainable Focus and Vegan Handbags


Billie Eilish

Billie Eilish goes to the 11th Annual LACMA Art+Film Gala at Los Angeles County Museum of Art on Nov. 5, 2022.

MICHAEL TRAN/AFP through Getty Images

Billie Eilish is below to confirm that devices can be both developer and eco-conscious. In a Monday (Oct. 30) collection of Instagram articles, the 21-year-old pop celebrity revealed a brand-new project with Gucci, debuting the deluxe fashion home’s best “Demetra” item.

Available in 2 layouts, the Horsebit 1955 purse co-stars along with Eilish in images and video clip for the item’s launch. Decked out in Gucci garments, customized to match her hallmark large appearance, the “Happier Than Ever” vocalist versions the bags in a motion picture video clip readied to her Barbie tune “What Was I Made For?” while riding hands-free in the rear of a speeding pickup and presenting with a smooth red electrical guitar.

“Starring Billie Eilish, a new campaign showcases the House’s first handbag crafted in Demetra, Gucci’s innovative animal-free material made in-house with 75% plant-derived raw material sources,” reviewed the video clip’s inscription.

The unbalanced bags been available in either a black, faux-leather style with a silver chain or a tan, Gucci logo-patterned style. The previous is valued at $3,500 on the brand’s website, while the last is readily available for $3,200.

“Capturing candid moments, Billie Eilish showcases the new Horsebit 1955 bag,” reviews a tagline on the website, “exemplifying both the House’s and her commitment to a more ethical fashion future.”

It’s no secret why Gucci would certainly select Eilish to introduce its green brand-new item, as the Grammy champion has actually long been a singing supporter for environment activity. Earlier this year, she held a discussion with climate activists for Vogue, and is understood for her collaboration with Reverb, which established Eco-Villages, complimentary water terminals and instructional possibilities concerning ecological non-profits at her 2022 Happier Than Ever scenic tour quits.

See images and video clip of Eilish’s brand-new Gucci project listed below.

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