Billboard and Smirnoff Team Up to Bring Excitement to SXSW: Cardo Got Wings, Pickleball, and More

25 Mar at 16:34

Cardo Got Wings and Brand Ambassador at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.

Cardo Got Wings and Brand Ambassador at the Billboard x Smirnoff Smash Pickleball Experience at SXSW hung on March 15, 2024 in Austin, Texas.

Brandon Todd for Billboard

Even via some gloomy climate, Billboard and Smirnoff Smash Vodka Soda brought the unanticipated with each other to SXSW 2024.

For the yearly accident of songs, technology and enjoyment, Billboard touched down in Austin, Texas for our yearly requisition, that included the Pickleball Experience in event of the brand-new Smirnoff Smash Vodka Soda launch. At a streetside area on Rainey Street, +21 festival-goers required to the court for gameplay, ordered totally free boodle, attacks from regional food vehicles and had the chance to attempt the brand-new line’s brand-new tastes. The combining selection of alternatives consist of Watermelon Lime, Pineapple Orange, Strawberry Dragonfruit and Raspberry Peach.

On the court, an umpire led the pickleball activity, while a staff of Smirnoff Smash Vodka Soda brand name ambassadors and onlookers supported on the gamers. When it concerned songs, a lineup of star-studded DJs supplied some high-energy pop and hip-hop standards to maintain the energy at an all-time high. Cardo Got Wings, the hitmaker to staples from Drake and Travis Scott, also motivated people to elevate their canisters and commemorate the celebration. Additional DJ/producers consisted of Texas-based cumulative, The Chopstars, including DJ Hollygrove, DJ Slim K, DJ Candlestick and OG Ron C, that made their means to the courts for some affordable activity.

At the Pickleball Experience, participants likewise had the opportunity to win tickets to Billboard provides THE phase performance collection at the Moody Amphitheater. Over at the place, Smirnoff Smash Vodka Soda started a business with a specialized bar, examples and personalized alcoholic drinks like the Smirnoff Mule and Smirnoff Texas Lemonade. Cardo done at the debut, revealing even more love to the brand name with the selection of tastes on his DJ gear and lots of hits to maintain the group dance.