Bad Bunny Invites the World to Dance in New Super Bowl LIX Teaser
Regardless of your background, Bad Bunny is determined to get you moving during his highly anticipated Super Bowl Halftime Show. The Puerto Rican sensation is gearing up for a performance that promises to be as inclusive as it is energetic.
With the Big Game just around the corner, the global superstar teamed up with Apple Music to debut a vibrant trailer on Friday (Jan. 16). Filmed amidst the lush landscapes of Puerto Rico, the teaser opens with Benito standing before a majestic Flamboyant tree—a vivid symbol of his Caribbean roots. As he hits “Play” on his smash hit “Baile Inolvidable,” the atmosphere shifts into a high-octane celebration of rhythm.
The visual narrative unfolds as a diverse assembly of fans—spanning generations and identities—join Bunny in a unified dance. The artist effortlessly bridges the gap between the stage and the streets, matching his fans’ energy with his signature charisma. The message displayed at the clip’s conclusion is simple yet profound: “The world will dance.”
This year’s Super Bowl is set for Feb. 8 and will also feature a national anthem performance by Charlie Puth. Since the announcement of Benito’s headlining slot last September, the decision has sparked significant cultural conversation. As the first primary Spanish-language headliner for the event, his presence marks a milestone in mainstream representation during a period of complex social and political dynamics.
While the choice faced criticism from some political circles, music industry leaders have been quick to defend the selection. Experts point out that Benito’s appeal transcends language and borders. The new Apple Music trailer reinforces this sentiment, suggesting that the performance is less about politics and more about the universal language of music and shared joy.
Bunny’s upcoming halftime appearance follows a monumental stretch in his career. His 2025 studio effort, Debi Tirar Mas Fotos, enjoyed a multi-week residency at the summit of the Billboard 200. Furthermore, his current world tour has reached historic heights, generating over $107 million in revenue from its first dozen dates alone. As he prepares to take the world’s biggest stage, Bad Bunny remains the undisputed titan of the modern music industry.
