We are thrilled to pull back the curtain on the 2023 Ford Bronco Badlands, a standout vehicle you’ll soon be able to pilot in our upcoming Road Trip module. This exciting addition arrives as part of the Ford Car Pack DLC for American Truck Simulator.
Few vehicles embody the spirit of American adventure quite like the Ford Bronco. It has cemented its legendary status over decades of conquering the wild, built upon a heritage of rugged capability, versatility, and the joy of open-air motoring.
The Bronco has become an global icon, instantly recognizable across generations and frequently spotlighted in popular cinema. The 2023 Bronco Badlands, featured in our new Ford Car Pack, represents the pinnacle of the model’s sixth generation.
Debuting in the mid-1960s as a pioneering 4×4, the Bronco was an instant success, with over 1.1 million units produced across multiple generations during its initial 31-year run. Following a 25-year hiatus, its triumphant return in 2021 reaffirmed its reputation as an unstoppable force, equally adept at technical rock crawling in the desert or cruising along a scenic coastline.
Throughout the years, the Bronco has evolved alongside its drivers. What began as a spartan, utilitarian off-roader has transformed into a sophisticated machine boasting potent EcoBoost powertrains, state-of-the-art G.O.A.T. (Goes Over Any type of Terrain) modes, and performance-tuned suspension—all while honoring its classic, boxy silhouette.
This mastery over diverse surfaces is exactly why the Bronco remains an enduring symbol of exploration; it is just as comfortable as a daily driver as it is a rugged companion for those eager to leave the pavement behind.
Players will have a vibrant array of factory-inspired exterior colors from the 2023 lineup to choose from, including eye-catching finishes like Azure Gray, Cactus Gray, Eruption Green, Pepper Red, Velocity Blue, and Yellowstone.
We extend our gratitude to Ford for their invaluable partnership in bringing this vehicle to life in our game. If you are eager to get behind the wheel of this remarkable machine, please ensure you add the Ford Car Pack for American Truck Simulator to your Steam Wishlist!
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