Warner Bros. to Open a Harry Potter Themed Store

London is set to host the UK’s largest official Harry Potter retail destination. Spanning over 21,000 square feet (approximately 1,950 square meters), the flagship store is scheduled to open its doors on Oxford Street on November 4, 2026.

This two-story establishment marks the second official Wizarding World store in London, perfectly situated in the heart of the city at 134–140 Oxford Street. The interior is designed to transport visitors directly into the heart of Diagon Alley, offering an immersive experience that brings the magical realm to life.

Key attractions will include a life-sized Knight Bus, a Gringotts-themed area featuring a towering Ukrainian Ironbelly dragon, and a curated “Leaky Cauldron” section. Guests can indulge in a variety of treats, including traditional, warm, and frozen Butterbeer, alongside an array of Butterbeer-infused ice creams and desserts.

The flagship location will also offer an array of exclusive merchandise, such as signature Diagon Alley wands, bespoke artwork inspired by the shop’s unique architecture, and a specialized collection of bottled Butterbeer.

The grand opening coincides with the 25th anniversary of the 2001 film Harry Potter and the Sorcerer’s Stone. Additionally, with the launch of HBO’s new television series based on J.K. Rowling’s novels also on the horizon, this store serves as a cornerstone of Warner Bros.’ strategic push to bring the franchise back into the global spotlight.

Source: Film.ru