TOMORROW X TOGETHER Launches Youth Mental Health Campaign; BIGHIT Pledges $1.4 Million

On September 30, 2025, K‑pop quintet TOMORROW X TOGETHER partnered with UNICEF to unveil a global initiative focused on youth mental health. The campaign promotes empathy-driven approaches, encourages honest conversations, challenges stigma and supports young people in building emotional resilience.

Members SOOBIN, YEONJUN, BEOMGYU, TAEHYUN and HUENINGKAI formally launched the effort during a visit to UNICEF’s New York offices, where they met with roughly 20 emerging leaders working in the mental‑health field. The gathering highlighted the group’s intent to pair artistic influence with concrete advocacy.

Speaking at the event, SOOBIN reflected on the band’s experience with mental‑health openness and urged fans and peers alike to treat emotional expression as strength rather than weakness. UNICEF representatives, including deputy executive director Kitty van der Heijden and Cho Mijin, executive director of the Korean committee for UNICEF, also addressed attendees.

BIGHIT MUSIC — the group’s label — committed $1.4 million to fund youth programs and awareness campaigns tied to the initiative, earmarked for efforts that reduce stigma and expand access to supportive resources worldwide.

The announcement arrives as TXT prepares to wrap the North American leg of their tour. In July they released The Star Chapter: Together, which debuted at No. 3 on the Billboard 200.

Watch SOOBIN’s remarks from the UNICEF kickoff below.

For more information about related experiences and memberships, visit the resource below.

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