The secret to PlayerUnknown’s Battlegrounds’ success? There is not one

For each million copies Battlegrounds sells, Brendan ‘PlayerUnknown’ Greene takes his crew out for dinner.

“We don’t do it often,” he says. “We don’t go mad.”

It solely takes a little bit of googling, nonetheless, to work out that his employees may want bigger shirt sizes for the summer season. They’ve been out for dinner four times in the past three months.

Related: the very best shooters on PC.

Battlegrounds is in fifth place for the most concurrent players on Steam – not simply in the present day, or this week, however ever. It’s phenomenally profitable. But why? Why hasn’t its star fallen since launch, like so many different survival video games earlier than it? It’s not a query that Greene can carry any particular perception to, nor does it look like a subject that he’s particularly considering.