Take-Two CEO Added as a Playable Character in WWE 2K26

The third season of WWE 2K26 has officially kicked off, expanding the game’s roster with a fresh wave of talent. Yet, the update’s most unexpected arrival wasn’t a legendary superstar, but a stealth inclusion that caught the community off guard: Strauss Zelnick, CEO of Take-Two Interactive—the parent company behind 2K Games.

Zelnick enters the squared circle with a respectable overall rating of 77. In a nod to his executive status, he enjoys the unique privilege of walking out to Frank Sinatra’s “My Way,” a luxury not afforded to the standard roster. Furthermore, the development team injected a dose of meta-humor into his presence, equipping him with custom commentary lines that playfully acknowledge his corporate leadership and the legacy of the publishing giant.