Spanish Broadcasting System, Inc. (SBS) has named Albert Rodriguez as the new president of SBS, Billboard has learned Wednesday morning (June 16). Rodriguez succeeds Raúl Alarcón, who has held the title since 1985.
Rodríguez, who will continue in his current role as chief operating officer, will report to Alarcón, who retains his position as chairman and chief executive officer.
“Albert has demonstrated an amazing ability to deliver industry-leading financial results for the Company during the most extraordinarily challenging times in the history of electronic media,” Alarcón said in an official statement. “He has personally spearheaded a number of corporate initiatives which have been instrumental in establishing the Company’s leadership standing, while adroitly handpicking an executive team which is second-to-none in the industry.”
As the first new president of SBS in more than 35 years, Rodriguez will manage all aspects of SBS’ operations and oversee the growth and financial performance of the company’s radio, TV, digital, and experiential businesses and market-leading brands.
“After nearly a quarter-century of dedication and loyalty in building a track record of stellar achievements, no one is more qualified than Albert Rodríguez to expand upon this Company’s treasured legacy of nearly four decades of service to the nation’s Latino community,” Alarcón continued. “I congratulate him on his many accomplishments and very much look forward to his firebrand leadership of SBS in the future.”
Honored to be entrusted with the added responsibilities, Rodriguez added: “I look forward to continuing executing our Chairman’s vision, which has created extraordinary value for the Company and its shareholders, and to working with our amazing team of content and sales professionals as we together write the next exciting chapter in the history of SBS as the preeminent entertainment destination for U.S. Latinos.”
SBS, known as a certified minority-owned, Hispanic-targeted media company, will continue to implement additional management initiatives in the coming weeks, Billboard can confirm.
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