Rapper Travis Scott Named Newest Official PlayStation Strategic Creative Partner

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Rapper Travis Scott dominated Fortnite earlier this yr with an in-game concert, now he is bleeding over into a bigger gaming pool by turning into PlayStation’s newest strategic artistic associate. 

As revealed within the newest PlayStation Blog post, Senior Vice President of PlayStation Worldwide Marketing Eric Lempel revealed their collaboration with Scott. “Through our mutual ardour for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack model to provide progressive initiatives that we hope will delight our collective followers.” 

The PlayStation crew says they selected Scott as a result of he’s “continuously shocking” and “extremely progressive,” which is one thing they’re searching for when going into a brand new technology of gaming. 

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The rapper has a protracted historical past with PlayStation as a fan, making the collaboration an thrilling one for Sony as they transfer full steam forward. The performer additionally shared just a few phrases concerning the collaboration, saying: “I’m actually wanting ahead to having the ability to showcase all the things that Cactus Jack has labored on with Sony and the PlayStation crew. Most importantly I’m excited to see how the PlayStation followers and household reply, and I sit up for working some games with all people very quickly!”

Both Microsoft and Sony are making ready for the following technology to launch right here subsequent month with up to date know-how, new games to expertise, and two very wildly different marketing strategies relating to their ecosystems. It can be fascinating to see what Scott’s affect can be within the bigger scheme of issues for PlayStation as they give attention to making their very own ecosystem extra unbiased and guarded from different platforms. 


What do you consider the collaboration between Travis Scott and Sony as the newest PlayStation strategic artistic associate? What are you hoping to see come out of this pairing going ahead? Sound off together with your ideas within the remark part beneath and inform us what you might be most enjoyable for when the PlayStation 5 launches on November 12. 

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