Questlove has partnered with Williams Sonoma for a signature popcorn collection. The assortment consists of an avocado oil spray, varied seasonings (like “Saturday Morning Cereal” taste), and a “SNEAKIES set,” which is made “for seasoning on the go and ‘sneaking’ into the movie theatre,” based on a press launch. Questlove stated in an announcement:
Movies and popcorn are one of many traditional pairs in Western Civilization, like Starsky and Hutch or Ashford and Simpson. Being an avid movie-goer and large popcorn fan, I needed to create my very own popcorn assortment and provides it a private Questovian spin, in two instructions. The first is my customized seasonings, which allow you to put additional punctuation on the sentence of your popcorn, both straight from the shaker or SNEAKIES, with the assistance of a great spray of avocado oil for full seasoning protection. The second is the Glow Bowl I designed that can make your popcorn joyful when it is laying in there and you content while you’re scooping it up along with your arms on date evening or at a vacation gathering.
Questlove is not any stranger to meals items: His 2016 ebook something to food about: Exploring Creativity with America’s Most Innovative Chefs was nominated for the James Beard Foundation Book Award for Nonfiction. Last 12 months, he partnered with Williams Sonoma to design a spatula for charity.
Watch Questlove on Pitchfork’s “Over/Under”: