The 2018 MTV Video Music Awards drew the fewest viewers within the present’s historical past, in accordance with The Hollywood Reporter. The program, which broadcasted stay from New York’s Radio City Music Hall, acquired 4.87 million viewers and a 2.2 ranking amongst adults aged 18-49, throughout eight Viacom-owned channels. (Just 2.25 million of these viewers got here from folks watching on MTV.) For comparability, the 2017 VMAs—beforehand the worst-rated in historical past—drew 5.36 million viewers and a 2.6 ranking. Lower but had been the rankings of teenagers and younger adults: From ages 18-34, the ranking dropped from 2.2 to 1.2.
This yr’s ceremony featured performances from Travis Scott and James Blake, Ariana Grande, Nicki Minaj, Post Malone, and Logic, amongst others. Jennifer Lopez additionally took the stage with a medley of career-spanning hits because the recipient of the 2018 Michael Jackson Video Vanguard Award. In addition, Madonna and Cardi B delivered speeches.
Camila Cabello gained Video and Artist of the Year. Childish Gambino, Kendrick Lamar, Beyoncé and JAY-Z, Ariana Grande, and Cardi B had been additionally among the award winners.
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