Microsoft launched a brand new advert marketing campaign for the Xbox Series X and Xbox Series S this week that unsurprisingly began with one among its largest characters of all time: Master Chief from Halo. The out-of-this-world advert reveals actor Daniel Kaluuya transcending into the following era of consoles and changing into Master Chief himself whereas interacting with others who’re on their very own next-gen journeys. It’s a part of a brand new marketing campaign known as “Power Your Dreams,” so it appears to be like like we will anticipate to see extra of those types of advertisements sooner or later as we get nearer to the launch of the brand new consoles.
In the launch trailer for the Power Your Dreams marketing campaign, Get Out and Black Panther star Kaluuya begins out in a room enjoying an Xbox earlier than being transported right into a mashup of various games’ worlds. We see bits of the Halo sequence in addition to what appears to be like like Assassin’s Creed Valhalla close to the beginning. Things solely get busier from there with a tour by house and visits to totally different planets and discovering different avid gamers on the market doing the identical as him.
With player-focused packages and initiatives like the Smart Delivery feature and a commitment to backwards compatibility already being a number of the largest highlights of the next-gen Xbox plans, these types of advertisements fall proper in line by specializing in the gamers and what they will do with their games.
“With the global launch of the Power Your Dreams campaign, we turn to the positive experience that gaming provides us all,” Microsoft stated about its new advert marketing campaign. “Power Your Dreams speaks to the idea that when we game – whether on console, PC or phone, we dream. Sometimes we dream about being someone else or about being our true selves. Sometimes we dream of an epic win with a group of friends or a solo adventure that challenges what we think we’re capable of. And sometimes we dream of first place or making this world a better place.”
With this simply being the primary advert within the new promotional marketing campaign for the following era of consoles, it seems like we’ll be seeing many extra advertisements like this one on-line and on TV forward of the Xbox Series X and Series S launch. This explicit advert will make its TV debut on Sunday in the course of the Sunday Night Football game between the Minnesota Vikings and the Seattle Seahawks.
The Xbox Series X and Series S will launch on November 10th.
